SEO Monitor

SEO Monitor is an internal tool of Arbona, a digital marketing agency from Croatia. Arbona's account managers and SEO specialists use it to track the results of the SEO services we provide to our clients and to prepare regular review meetings with them.

What the app does

• Shows organic search performance of client websites: clicks, impressions, CTR, average position, top queries and pages.
• Shows organic traffic, key events and revenue from Google Analytics 4 for the same websites.
• Monitors indexing of the most important pages (Google URL Inspection), robots.txt and sitemaps, and alerts the team about technical problems.
• Combines this with work logs and project data so the team can review progress with the client every few months.

How Google data is used

The app connects to Google Search Console and Google Analytics with read-only access, using two Google accounts that our clients have already granted access to their properties. It only reads reporting data for the websites Arbona manages. It never changes settings, never writes data to Google, and never shares the data outside Arbona. Details are in the privacy policy.

Who can use it

Access is limited to Arbona employees who sign in with their company Google Workspace account. The app is not offered to the public.

Ukratko (HR)

SEO Monitor je interni alat agencije Arbona za praćenje rezultata SEO usluga za klijente: podaci iz Google Search Consolea i Google Analyticsa (samo čitanje), praćenje indeksacije i tehničkih grešaka te priprema redovitih sastanaka s klijentima. Koriste ga samo zaposlenici Arbone.